PBA targets to become the No. 1 sports entertainment in Asia
As the PBA nears its 50th Season, the league targets to become the best sports entertainment not only in the country but also in Asia.
Asia's first play-for-pay league is the most followed sport in the land, and the PBA wants to keep that status, and now looks forward to improving the brand by making the games more exciting and giving in-venue fans an experience that they will never forget.
The PBA wants the crowd to be back in the playing venue even though the league is still the most dominant when it comes to TV ratings.
In the recently-concluded annual planning session of the PBA board of governors, they established pillars on how to attain their goal of showcasing the league to global fans and make it as the No. 1 basketball entertainment league in Asia.
However, chairman Ricky Vargas said that “the challenge is how to execute it.”
The ideas include improving the quality and competitiveness of play, re-establishing the league as the source of best talent for the national team and net exporter of players in Asia. They also want to focus on fan engagement by investing in supplementary business like the construction of an own arena and expanding in CSR (corporate social responsibility) programs.
In addition to making the game more exciting, PBA will introduce a new set of rules in the coming season highlighted by the implementation of the “four-point shot” from beyond a 27-foot arc.
Newly-elected vice chairman Alfranchis Chua said in Filipino, “We have done this in the All-Star Game. With this rule, the zone defense will be lessened, man-to-man will be seen more and the game will be faster.”
The PBA will continue to support the national team program and will embrace the thought that a strong Gilas team will be beneficial to the league and vice versa.
They will also have programs for the fans where they can mingle, interact and engage with their favorite players. Chua said, “Like those in the upper box, they paid a pricey ticket when they entered the venue and all they got to do was wave to the player. I will tell the coaches that they allow players to go near the fans.” (@braveheartkid)
One of the biggest plans for the league is to finally have its own arena in the near future. Commissioner Willie Marcial said, “We’re looking at properties in Metro Manila, about two to three hectares in size. It will materialize soon.” He also added, “And if it happens and the arena will be built, fans will not be confused anymore on where the PBA games will be held.” He ends his statement by saying, “We’re not just remodeling a house but we’re building a house.”
The PBA board ended what most of its members said was their “most tiring, very fruitful” planning session the same day, confident that it has found the formula to stay as the best sports entertainment show back home.
They also elected Raymond Zorilla of Phoenix to another term as treasurer, while Ogie Narvasa, the former PABL commissioner, is now formally onboard as the new board secretary.
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The East Asia Super League (EASL) is officially set to raise the curtain on its new season with a twin opening in Taipei and Tokyo on October 8, 2025 — a move that reflects the league’s expanding reach and growing stature as Asia’s premier basketball competition.
All eyes in Taiwan will be on the Taipei Heping Basketball Gymnasium, which will host a blockbuster doubleheader featuring some of the region’s most decorated clubs.
The action tips off with a clash between the B.LEAGUE champions Utsunomiya Brex and the P. LEAGUE+ runners-up Taipei Fubon Braves. Utsunomiya, led by veteran guard Makoto Hiejima, entered as one of Japan’s most successful franchises. The Braves, meanwhile, look to prove their resilience after falling short in a grueling seven-game finals series last season, banking on the leadership of Chinese Taipei legend Lin Chih-Chieh.
The second game of the night brings a rematch between the P. LEAGUE+ champions Taoyuan Pauian Pilots and Japan’s Ryukyu Golden Kings. Their last encounter came in the 2025 EASL Final Four semifinals, where Taoyuan stunned Ryukyu, 71–64. This time, the Golden Kings are eager for redemption, while the Pilots hope to reaffirm their place among Asia’s elite.
Game schedule (HKT):
- Utsunomiya vs. Taipei Fubon – 6:30 PM
- Taoyuan vs. Ryukyu – 8:30 PM
China came within a single basket of toppling Oceania powerhouse Australia in the FIBA Asia Cup final, bowing 90-89 in Jeddah, Saudi Arabia, but sending a clear message that it remains a force in Asian basketball.
The Chinese squad, bannered by Hu Mingxuan and Hu Jinqiu, led by as many as 15 points through three quarters before faltering in the final minutes against the defending champions. Despite the heartbreaking loss, the performance was a reminder of China’s proud basketball heritage and its potential return to continental supremacy.
Gilas Pilipinas advanced to the 2025 FIBA Asia Cup quarterfinals after triumphing over host nation Saudi Arabia in a tense 95-88 overtime victory on Monday, August 11 (Tuesday, August 12 in Manila) at King Abdullah Sports City in Jeddah.
Justin Brownlee once again showed his ‘Never Say Die’ attitude after drilling a contested three-pointer with 3.7 seconds left to force the extra period. He went on to finish with 29 points, five assists, and four rebounds, paving the way for a quarterfinal showdown with two-time defending champion Australia on Wednesday, August 13.
Brownlee’s heroics set the stage for Kevin Quiambao, who buried two triples in OT to complete a 17-point performance alongside three dimes and three deflections.
"It was a special game, it was a special performance from both teams," said head coach Tim Cone. "They (Saudi Arabia) posed a lot of problems for us, and by all rights, they had the game won — except for the guy sitting to my right (Brownlee). If you know his history, that’s not unusual. He’s been hitting big shots."
AJ Edu anchored the middle with 17 points, 11 rebounds, and four assists, while Dwight Ramos chipped in 13 markers, 10 boards, three dimes, and a rejection.
Beyond Brownlee’s late-game magic, the Philippines secured the win by neutralizing Saudi Arabia’s high-scoring duo of Muhammad-Ali Abdur-Rahkman and Mohammed Alsuwailem in the extra frame.
Abdur-Rahkman erupted for 33 points on 8-of-14 shooting from deep, while Alsuwailem tallied 26 points, 14 rebounds, and three blocks — but the two combined for only five points in OT as Gilas closed the door on the hosts’ upset bid.
The Scores:
Philippines 95 – Brownlee 29, Edu 17, Quiambao 17, Ramos 13, Fajardo 6, Tamayo 5, Thompson 4, Newsome 4, Malonzo 0, Perez 0, Aguilar 0.
Saudi Arabia 88 – Abdur-Rahkman 33, Alsuwailem 26, Almuwallad 10, Abdel Gabar 8, Ma. Almarwani 4, Belal 3, Kadi 3, Mo. Almarwani 1, Shubayli 0.
Quarters: 25-15, 40-37, 60-59, 79-79 (reg.), 95-88 (OT).