PBA targets to become the No. 1 sports entertainment in Asia
As the PBA nears its 50th Season, the league targets to become the best sports entertainment not only in the country but also in Asia.
Asia's first play-for-pay league is the most followed sport in the land, and the PBA wants to keep that status, and now looks forward to improving the brand by making the games more exciting and giving in-venue fans an experience that they will never forget.
The PBA wants the crowd to be back in the playing venue even though the league is still the most dominant when it comes to TV ratings.
In the recently-concluded annual planning session of the PBA board of governors, they established pillars on how to attain their goal of showcasing the league to global fans and make it as the No. 1 basketball entertainment league in Asia.
However, chairman Ricky Vargas said that “the challenge is how to execute it.”
The ideas include improving the quality and competitiveness of play, re-establishing the league as the source of best talent for the national team and net exporter of players in Asia. They also want to focus on fan engagement by investing in supplementary business like the construction of an own arena and expanding in CSR (corporate social responsibility) programs.
In addition to making the game more exciting, PBA will introduce a new set of rules in the coming season highlighted by the implementation of the “four-point shot” from beyond a 27-foot arc.
Newly-elected vice chairman Alfranchis Chua said in Filipino, “We have done this in the All-Star Game. With this rule, the zone defense will be lessened, man-to-man will be seen more and the game will be faster.”
The PBA will continue to support the national team program and will embrace the thought that a strong Gilas team will be beneficial to the league and vice versa.
They will also have programs for the fans where they can mingle, interact and engage with their favorite players. Chua said, “Like those in the upper box, they paid a pricey ticket when they entered the venue and all they got to do was wave to the player. I will tell the coaches that they allow players to go near the fans.” (@braveheartkid)
One of the biggest plans for the league is to finally have its own arena in the near future. Commissioner Willie Marcial said, “We’re looking at properties in Metro Manila, about two to three hectares in size. It will materialize soon.” He also added, “And if it happens and the arena will be built, fans will not be confused anymore on where the PBA games will be held.” He ends his statement by saying, “We’re not just remodeling a house but we’re building a house.”
The PBA board ended what most of its members said was their “most tiring, very fruitful” planning session the same day, confident that it has found the formula to stay as the best sports entertainment show back home.
They also elected Raymond Zorilla of Phoenix to another term as treasurer, while Ogie Narvasa, the former PABL commissioner, is now formally onboard as the new board secretary.
Similar news
Jayson Castro scored 16 points and made an immediate impact in his first game of the PBA Season 49 Commissioner's Cup.
Castro added three steals and two assists in his return to help TNT Tropang Giga get the 109-93 victory over the Blackwater Bossing on Thursday night, December 19, at the Ninoy Aquino Stadium.
The nine-time PBA champion missed TNT's first three games due to hamstring issues.
TNT's all-around import Rondae Hollis-Jefferson supported Castro with his 22 points, nine rebounds, five dimes, five deflections, and a block.
Four more Tropang Giga scored in double digits to get their second straight victory of the tourney. Rey Nambatac contributed 19, Calvin Oftana provided 18, RR Pogoy put up 12, and Glenn Khobuntin added 10.
Meanwhile, Blackwater high-scoring import George King, who averaged 39 points per game, was only limited to a conference-low 28 markers on 10-of-22.
The Bossing also don't have their prized rookie Sedrick Barefield due to injury.
With King being handcuffed and Barefield not in the lineup, RK Ilagan stepped up and poured out 19 points highlighted by 3-of-3 shooting from the arc.
The game was the last of the year for both teams.
TNT will be back in action on January 7 against Meralco Bolts, while Blackwater will come back on January 8 to face Rain or Shine Elasto Painters.
Sweet-shooting guard Jordan Heading and import Cheick Diallo poured out 21 points each to lead Converge in their victory over the Phoenix Fuel Masters, 116-105, on Thursday night, December 19, at the Ninoy Aquino Stadium.
The win marked the first time that the FiberXers won back-to-back games in the PBA Season 49 Commissioner's Cup and improved their record to 4-2.
Besides Heading and Diallo, four more Converge players scored in double digits. Schonny Winston and Bryan Santos contributed 16 apiece, while Alec Stockton and BJ Andrade added 14 and 11, respectively.
Their twin towers, ace center Justin Arana and top pick rookie Justine Baltazar both came out with six markers.
"We give credit to our guys," said FiberXers acting head coach Franco Atienza, who admitted that he was anxious when Phoenix made a good start that led to a 20-2 lead.
"We just stuck on, we didn't panic. We returned to how we want to run our system, how to run our offense, our defense," Atienza added.
Converge will have a chance to extend their win streak when they face Barangay Ginebra on Saturday, December 21, in Batangas City, and against Meralco Bolts on Christmas day at the Big Dome.
Meanwhile, Donovan Mitchell led Phoenix with 30 points and 18 rebounds. He was supported by RJ Jazul's 20, Tyler Tio's 13, and Ricci Rivero's 11.
The Fuel Masters now have a 1-5 win-loss record after dropping their final game of the year.
The Scores:
CONVERGE 116 - Heading 21, Diallo 21, Winston 16, Santos 16, Stockton 14, Andrade 11, Arana 6, Baltazar 6, Racal 5, Delos Santos 0, Caralipio 0.
PHOENIX 105 - Smith 30, Jazul 20, Tio 13, Perkins 12, Rivero 11, Tuffin 8, Verano 4, Garcia 3, Soyud 2, Manganti 2, Salado 0, Alejandro 0, Muyang 0, Ular 0, Daves 0.
Quarter Scores: 15-30, 48-54, 87-80, 116-105.
San Miguel failed to earn its breakthrough win in the 2024-25 East Asia Super League (EASL) after bowing to Hong Kong Eastern, 62-71, at Southorn Stadium in Hong Kong, on Wednesday, December 18.
Kobey Lam spearheaded the pivotal comeback, registering 19 points, which gave the Hong Kong squad its first victory in the EASL game.
Notwithstanding the efforts of June Mar Fajardo and recently signed import Torren Jones for San Miguel, Eastern maintained their lead.
After a difficult turn-around shot by Fajardo, the Beermen were able to cut the margin to just two points at 58-60 in the fourth quarter.
However, just when it appeared that San Miguel had the advantage, Lam blazed through when he scored five of Eastern’s 9-0 run.
Lam also posted three rebounds and one assist for the Hong Kong-based squad, with Chris McLaughlin tallying a double-double of 16 markers and 17 boards, while Glenn Yang contributed 11 for the home team.
Fajardo and Jones led the charge for the Beermen with 19 points each, but their efforts were for naught as they failed to keep the team from suffering a third straight loss and dropping to the bottom of Group A.
The loss was the first in three games for Leo Austria since taking over as coach last week in place of Jorge Gallent.
San Miguel will aim to finally grab their first win in the EASL as they face the Hiroshima Dragonflies on January 8 at the Hiroshima Sun Plaza in Japan.
The Scores:
Hong Kong 71 – Lam 19, McLaughlin 16, Yang 11, Blankley 7, Xu 5, Leung 5, Chan 4, Zhu 4, Cheung 0, Pok 0, Guinchard 0.
San Miguel 62 – Fajardo 19, Jones 19, Perez 8, Miller 5, Trollano 3, Tautuaa 3, Cahilig 3, Rosales 2, Ross 0, Lassiter 0.
Quarter Scores: 28-14, 48-34, 60-48, 71-62.