PBA targets to become the No. 1 sports entertainment in Asia
As the PBA nears its 50th Season, the league targets to become the best sports entertainment not only in the country but also in Asia.
Asia's first play-for-pay league is the most followed sport in the land, and the PBA wants to keep that status, and now looks forward to improving the brand by making the games more exciting and giving in-venue fans an experience that they will never forget.
The PBA wants the crowd to be back in the playing venue even though the league is still the most dominant when it comes to TV ratings.
In the recently-concluded annual planning session of the PBA board of governors, they established pillars on how to attain their goal of showcasing the league to global fans and make it as the No. 1 basketball entertainment league in Asia.
However, chairman Ricky Vargas said that “the challenge is how to execute it.”
The ideas include improving the quality and competitiveness of play, re-establishing the league as the source of best talent for the national team and net exporter of players in Asia. They also want to focus on fan engagement by investing in supplementary business like the construction of an own arena and expanding in CSR (corporate social responsibility) programs.
In addition to making the game more exciting, PBA will introduce a new set of rules in the coming season highlighted by the implementation of the “four-point shot” from beyond a 27-foot arc.
Newly-elected vice chairman Alfranchis Chua said in Filipino, “We have done this in the All-Star Game. With this rule, the zone defense will be lessened, man-to-man will be seen more and the game will be faster.”
The PBA will continue to support the national team program and will embrace the thought that a strong Gilas team will be beneficial to the league and vice versa.
They will also have programs for the fans where they can mingle, interact and engage with their favorite players. Chua said, “Like those in the upper box, they paid a pricey ticket when they entered the venue and all they got to do was wave to the player. I will tell the coaches that they allow players to go near the fans.” (@braveheartkid)
One of the biggest plans for the league is to finally have its own arena in the near future. Commissioner Willie Marcial said, “We’re looking at properties in Metro Manila, about two to three hectares in size. It will materialize soon.” He also added, “And if it happens and the arena will be built, fans will not be confused anymore on where the PBA games will be held.” He ends his statement by saying, “We’re not just remodeling a house but we’re building a house.”
The PBA board ended what most of its members said was their “most tiring, very fruitful” planning session the same day, confident that it has found the formula to stay as the best sports entertainment show back home.
They also elected Raymond Zorilla of Phoenix to another term as treasurer, while Ogie Narvasa, the former PABL commissioner, is now formally onboard as the new board secretary.
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Oklahoma City Thunder star Shai Gilgeous-Alexander has officially been named the 2024–25 Kia NBA MVP, beating out a stacked field and extending the streak of international MVPs to seven consecutive seasons.
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Following a stretch dominated by American stars, the MVP conversation shifted again in the late 2010s. Giannis Antetokounmpo earned his two titles in 2019 and 2020, and then Nikola Jokić launched his own historic run with three MVPs in four years. In between came Joel Embiid, who broke through in 2023 for Cameroon.
The Denver Nuggets pushed the West No. 1 seed, the Oklahoma City Thunder, to a thrilling Game 7 match-up after defeating them 119-107 in Game 6 on Thursday, May 16 (PH time) at the Ball Arena in Denver.
Nikola Jokic was the catalyst for the Nuggets’ victory, posting a dominant double-double with 29 points and 14 rebounds. He also contributed eight assists, two steals, and a block, showing his all-around impact on both ends of the floor.
His partner, Jamal Murray, backed him up with a strong performance, putting up 25 markers, eight boards, seven dimes, and a crucial rejection. Christian Braun also made his presence felt, delivering a double-double of 23 points and 11 rebounds, while adding five assists, three steals, and a block to the stat sheet.
The Nuggets’ bench came alive with Julian Strawther providing the spark they needed, finishing with 15 markers and two boards to help maintain the team’s momentum throughout the game.
In this Player Profile Series, we look back at the career of Benjie Paras—“The Tower of Power”—the only player in PBA history to win Rookie of the Year and MVP in the same season.
Paras was drafted by the Shell Turbo Chargers in 1989 and made an immediate impact. With his strength, mobility, and basketball IQ, he brought a complete inside presence—shot-blocking, rebounding, mid-range shooting, and post scoring. Shell didn’t win a title that year, but Paras’ dominant rookie season stood out above the rest.
In 1990, Paras led Shell to its first PBA championship, defeating Anejo Rhum in six games in the Open Conference Finals—a series remembered for Anejo’s controversial Game 6 walkout. The following year, Shell and Ginebra met again in the Reinforced Conference Finals. Shell took a 3–1 series lead but couldn’t close it out. Ginebra forced a Game 7 and won it on Rudy Distrito’s buzzer-beater.
Paras bounced back in 1992, helping Shell win another title—this time over San Miguel. But the team struggled with consistency after that. In 1993, Paras sat out one conference due to a contract dispute and requested a trade to Anejo, which didn’t materialize. He shifted focus to his acting career before returning to Shell. The team wouldn’t make another Finals appearance until the 1996 Commissioner’s Cup, where they pushed Alaska to seven games but came up short. Paras was back in the MVP conversation that season.
In 1998, Paras returned to the Finals in the Centennial Cup but lost to Mobiline. The rematch came later that year in the Governor’s Cup. Shell trailed 2–3 in the series but fought back to win in Game 7, with Paras and Gerry Esplana stepping up in crunch time.
His final championship came in 1999, leading Shell past the Tanduay Rhum Makers in six games. Facing a tough frontcourt that featured Fil-Ams Eric Menk and Sonny Alvarado, Paras held his own and steered Shell to the title. He won his second MVP that year—ten years after his first.
In the early 2000s, Paras battled injuries and eventually joined San Miguel in 2003. He retired at the end of that season, finishing his PBA career with 10,322 points in 574 games.
Paras also represented the Philippines in the 1990 Asian Games, where the national team brought home a silver medal after falling to China in the final.
In 2013, he returned to basketball as an assistant coach for the San Beda Red Lions and played in the PBA Legends Asia Tour the following year.
After his playing days, Paras transitioned into showbiz. He appeared in a range of TV dramas, sitcoms, and fantasy series, and also hosted game shows. Known for his versatility, Paras became a familiar face both on screen and on stage.
He is married to Lyxen Diomampo and has three children with her. He also has two sons from a previous marriage with actress Jackie Forster—Andre, who pursued both basketball and acting, and Kobe, who played college basketball in the U.S. and later for the UP Fighting Maroons before turning pro in Japan.