PBA targets to become the No. 1 sports entertainment in Asia

As the PBA nears its 50th Season, the league targets to become the best sports entertainment not only in the country but also in Asia.
Asia's first play-for-pay league is the most followed sport in the land, and the PBA wants to keep that status, and now looks forward to improving the brand by making the games more exciting and giving in-venue fans an experience that they will never forget.
The PBA wants the crowd to be back in the playing venue even though the league is still the most dominant when it comes to TV ratings.
In the recently-concluded annual planning session of the PBA board of governors, they established pillars on how to attain their goal of showcasing the league to global fans and make it as the No. 1 basketball entertainment league in Asia.
However, chairman Ricky Vargas said that “the challenge is how to execute it.”
The ideas include improving the quality and competitiveness of play, re-establishing the league as the source of best talent for the national team and net exporter of players in Asia. They also want to focus on fan engagement by investing in supplementary business like the construction of an own arena and expanding in CSR (corporate social responsibility) programs.
In addition to making the game more exciting, PBA will introduce a new set of rules in the coming season highlighted by the implementation of the “four-point shot” from beyond a 27-foot arc.
Newly-elected vice chairman Alfranchis Chua said in Filipino, “We have done this in the All-Star Game. With this rule, the zone defense will be lessened, man-to-man will be seen more and the game will be faster.”
The PBA will continue to support the national team program and will embrace the thought that a strong Gilas team will be beneficial to the league and vice versa.
They will also have programs for the fans where they can mingle, interact and engage with their favorite players. Chua said, “Like those in the upper box, they paid a pricey ticket when they entered the venue and all they got to do was wave to the player. I will tell the coaches that they allow players to go near the fans.”
One of the biggest plans for the league is to finally have its own arena in the near future. Commissioner Willie Marcial said, “We’re looking at properties in Metro Manila, about two to three hectares in size. It will materialize soon.” He also added, “And if it happens and the arena will be built, fans will not be confused anymore on where the PBA games will be held.” He ends his statement by saying, “We’re not just remodeling a house but we’re building a house.”
The PBA board ended what most of its members said was their “most tiring, very fruitful” planning session the same day, confident that it has found the formula to stay as the best sports entertainment show back home.
They also elected Raymond Zorilla of Phoenix to another term as treasurer, while Ogie Narvasa, the former PABL commissioner, is now formally onboard as the new board secretary.
Similar news
The San Miguel Beermen held off a fierce rally from the Meralco Bolts, clinching a 110-98 victory in a retro-themed showdown as the PBA marked its golden anniversary on Wednesday, April 9, at the historic Rizal Memorial Coliseum.
In a game that celebrated both history and high-level basketball, the Beermen donned vintage uniforms inspired by the 1982 season, while the Bolts sported kits reminiscent of the Reddy Kilowatts era from the 1970s. The nostalgia-filled atmosphere set the stage for a clash worthy of the league’s 50-year legacy.
San Miguel notched its second straight win in the Philippine Cup to move to 2-0, while Meralco suffered its first loss, falling 2-1.
June Mar Fajardo once again anchored the Beermen with a commanding performance, putting up 28 points, 10 rebounds, and four assists. CJ Perez led all scorers with 29 markers, alongside five boards, four dimes, and two deflections, delivering when it mattered most.
The Beermen came out strong, building a 17-point lead, 50-33, late in the second quarter before heading into the break with a 52-38 advantage.
However, the Bolts refused to back down. Behind the efforts of Chris Newsome and Kurt Reyson, Meralco stormed back in the third period.
Newsome dropped 11 points, while Reyson added nine as the duo combined for more than half of the Bolts’ 36 points in the quarter. By the end of the frame, Meralco had cut the deficit to just three, 77-74.
Still, San Miguel showed poise in the final period. A 10-2 run sparked by a Perez layup and capped by back-to-back triples from Perez and Juami Tiongson pushed the lead back to double digits, 92-81.
Meralco mounted one last surge, with Reymar Jose and Aaron Black scoring consecutively to trim the gap to 101-95 with just under three minutes left. But San Miguel responded with a game-sealing 6-0 run to restore a comfortable cushion at 105-97, ultimately closing out the victory.
"They were able to cut the lead, but because of our experience, especially June Mar, they know how to deal with those kinds of situations," said San Miguel head coach Leo Austria.
"They were able to cut the lead, but because of our experience, especially June Mar, they know how to deal with those kinds of situations,” he added.
The Beermen also drew solid contributions from Jeron Teng, who chipped in 11 points, three rebounds, and a steal, and Rodney Brondial, who added nine markers, nine boards, a dime, and a block in a well-rounded effort.
For the Bolts, team captain Newsome led the charge with 27 points, seven assists, and four rebounds, while Reyson provided energy off the bench with 14 markers in a gritty performance.
The Scores:
San Miguel 110 – Perez 29, Fajardo 28, Teng 11, Brondial 9, Lassiter 8, Tiongson 7, Rosales 7, Tautuaa 6, Trollano 5, Cahilig 0.
Meralco 98 – Newsome 27, Reyson 14, Black 12, Jose 12, Hodge 10, Cansino 8, Bates 6, Almazan 5, Quinto 4, Torres 0, Rios 0, Caram 0, Pascual 0.
Quarter Scores: 25-21, 52-38, 77-74, 110-98.
The Philippine Basketball Association (PBA) announced on Wednesday, April 2, the final 10 names completing its 50 Greatest Players list, as the league prepares to celebrate its 50th Founding Anniversary on April 9.
Joining the prestigious list are Nelson Asaytono, Jeffrey Cariaso, Rene “Bong” Hawkins Jr., June Mar Fajardo, Abraham Columbus “Abe” King Jr., Daniel Charles “Danny” Seigle, Earl Scottie Thompson, Arnulfo “Arnie” Tuadles, Manuel “Manny” Victorino, and Elpidio “Yoyoy” Villamin.
The PBA first honored its 25 Greatest Players in 2000 as part of its 25th anniversary. The inaugural list featured:
- William “Bogs” Adornado
- Freddie Hubalde
- Robert “Sonny” Jaworski Sr.
- Fortunato “Atoy” Co
- Philip Cezar
- Ramon Fernandez
- Alberto “Abet” Guidaben
- Ricardo Brown
- Allan Caidic
- Venancio “Benjie” Paras
- Alvin Patrimonio
- Renato “Ato” Agustin
- Vergel Meneses
- Johnny Abarrientos
- Kenneth Duremdes
- Francis Arnaiz
- Bernard “Bernie” Fabiosa
- Danilo “Danny” Florencio
- Lim Eng Beng
- Isabelo “Jojo” Lastimosa
- Avelino “Samboy” Lim
- Jerry Codiñera
- Manuel “Manny” Paner
- Ronnie Magsanoc
- Hector Calma
TNT extended the PBA 49th Season Commissioner’s Cup Finals to a decisive Game 7 after securing a hard-fought 87-83 victory over Barangay Ginebra on Wednesday night, March 26, at the Smart Araneta Coliseum.
The Tropang Giga bounced back from their Game 5 struggles—where tensions flared between Poy Erram and head coach Chot Reyes—by delivering a composed and determined performance in front of 17,654 fans, the largest PBA crowd in two seasons.
Erram, who was at the center of controversy in the previous game, stepped up when it mattered the most.
The Ateneo de Manila product poured in 10 of his 14 points in the fourth quarter, knocking down crucial baskets, including a three-pointer and a reverse layup, during a pivotal 9-0 run that gave TNT its biggest lead of the night at 72-62. He also calmly sank key free throws in the final minutes to fend off Ginebra’s late surge.
Rondae Hollis-Jefferson led TNT’s charge with a stellar all-around performance, posting a game-high 29 points, 13 rebounds, six assists, and three steals.
Despite missing two crucial free throws earlier, he redeemed himself by calmly sinking a pair of charities with six seconds left, securing the win as Ginebra’s Scottie Thompson misfired on a desperate four-point attempt.
Rey Nambatac also played a key role, contributing 23 markers, including a crucial four-pointer that put TNT ahead at the end of the third quarter, 63-62—a lead they never relinquished. He also registered five boards and three deflections to earn Best Player of the Game.
Calvin Oftana was also instrumental in the win as he chipped in 14 points, drilling four three-pointers.
On the other side, Justin Brownlee paced Ginebra with 22 markers, seven boards, four dimes, and two rejections but struggled with ball security, committing a game-high seven turnovers.
Thompson managed 12 points but shot 4-of-11, while RJ Abarrientos, returning to action, added 12 markers on 5-of-7 shooting.
The PBA last saw a Game 7 championship showdown in the 2022-2023 Commissioner’s Cup when Ginebra defeated the Bay Area Dragons before a record crowd of 54,589 at the Philippine Arena.
With the best-of-seven series now tied at 3-3, TNT and Ginebra will battle for the championship in a high-stakes Game 7 showdown on Friday, March 28, at the Big Dome.
The Scores:
TNT 87 – Hollis-Jefferson 29, Nambatac 23, Oftana 14, Erram 14, Khobuntin 4, Pogoy 3, Heruela 0, Aurin 0, Williams 0.
GINEBRA 83 – Brownlee 22, Thompson 12, Abarrientos 12, Holt 11, J. Aguilar 11, Malonzo 6, Rosario 6, Ahanmisi 3.
Quarter Scores: 22-22; 38-42; 63-62; 87-83.