Player Profile Series: Fortunato “Atoy” Co - The Fortune Cookie
1979 PBA Most Valuable Player | “The Fortune Cookie”
When you talk about pioneers and pure scorers in Philippine basketball, one name always comes up—Fortunato "Atoy" Co, also known as "The Fortune Cookie."
The nickname, a play on his first name “Fortunato,” was popularized by PBA commentators and fans not just because it sounded catchy—but because he delivered results, night in and night out, like a sweet fortune waiting to happen. When Crispa needed a bucket, Co was the guy who cracked the code.
Born on October 15, 1951, in Pasig City, Atoy Co was already making noise before the PBA even existed. But it was in 1975, during the PBA’s inaugural season, that he formally entered the pro scene as part of the Crispa Redmanizers. And he didn’t disappoint. On April 22, in his first-ever pro game, Co dropped 34 points, leading Crispa to its first franchise win after starting 0-3.
He would go on to become a vital part of Crispa’s dynasty, playing from 1975 to 1984 and helping steer the team to two Grand Slams. In 1976, he was honored with the All-Filipino Sports Award for Basketball, further cementing his place among the league’s elite.
When Crispa disbanded, Co played briefly for Manila Beer (1985) and later joined Great Taste/Presto Ice Cream in 1987 and 1988, before calling it a career.
Across 13 PBA seasons, Atoy Co racked up 15 championships, one MVP award (1979), and a scoring title in the same year. He was a 9-time Mythical First Team member, known for his smooth jumpers, crowd-pleasing style, and unshakable confidence on the floor.
In 2000, he was rightfully honored as one of the 25 Greatest Players in PBA History, a list that eventually expanded to 50—and he was already part of that elite company from day one.
But Atoy Co’s basketball story didn’t end with retirement.
He transitioned into coaching, leading Crispa 400 in the Philippine Basketball League (PBL) to two championships. Then, from 2012 to 2018, he returned to his roots and coached the Mapua Cardinals, the same school where his basketball journey began.
Off the court, “The Fortune Cookie” became a familiar face on screen—serving as a co-host for the noontime show Student Canteen on RPN, and acting alongside big names like Phillip Salvador in action flicks such as Delima Gang (1989). He built a second career in showbiz, often cast in solid supporting roles both in film and television.
Then came politics. Atoy served Pasig City as a councilor from 1998 to 2007, and made a successful comeback in 2010, once again winning the trust of his constituents.
Today, he continues to serve the sport as the first-ever Commissioner of the UNTV Cup, using his influence and experience to support basketball-driven public service.
From hardwood legend to onscreen presence, from public servant to league commissioner—Atoy Co, The Fortune Cookie, remains a living example of longevity, versatility, and legacy.
Name: Fortunato Co
Nickname: Atoy
Birthdate: October 15, 1951
Moniker: The Fortune Cookie
Height: 6’2”
Position: Point Guard/Shooting Guard
Jersey No. 6
PBA Championships: 15
Career Highlights:
As player:
- 15× PBA champion
- PBA Most Valuable Player (1979)
- PBA Hall of Fame Class of 2005
- 50 Greatest Players in PBA History (2000 selection)
- 9× PBA Mythical First Team (1975–1977, 1979–1984)
- PBA scoring champion (1979)
As head coach:
- 2× PBL champion (1990 PBL Challenge Cup, 1991 PBL Maharlika Cup)
As commissioner:
- 1st commissioner of the UNTV Cup (2013–present)
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CJ Perez spearheaded the charge with a near-complete performance, tallying 19 points, five rebounds, seven assists, a steal, and a block in almost 35 minutes of action. His energy sparked a game-changing 17-0 run in the fourth quarter that broke the game wide open for the Beermen.
Juami Tiongson added 14 points, while June Mar Fajardo turned in another monster game with 12 markers, a game-high 19 boards, three dimes, two deflections, and a rejection.
San Miguel’s well-balanced offense saw five players score in double figures, including Jericho Cruz and Rodney Brondial with 12 apiece, and Don Trollano who chipped in 11.
Game 5 is set for Friday at the Smart Araneta Coliseum, with both powerhouse squads looking to seize control of the series and inch closer to a Finals berth.
Barangay Ginebra San Miguel bounced back in style, securing a 2-1 lead in their best-of-seven PBA Season 49 Philippine Cup semifinals series with a 100-90 win over the San Miguel Beermen on Sunday, June 29, at the Smart Araneta Coliseum.
RJ Abarrientos came up huge with a near triple-double performance—24 points, nine rebounds, and eight assists—leading the Gin Kings back on top after dropping Game 2.
Jamie Malonzo added 20 points with four rebounds and two assists, while Japeth Aguilar chipped in 18 markers alongside seven boards, two dimes, three steals, and two blocks in a vintage two-way showing.
Ginebra also got key contributions from Scottie Thompson and Stephen Holt. Thompson tallied 16 points, seven rebounds, five assists, two steals, and a block, while Holt recorded 10 points, seven boards, and a deflection.
For San Miguel, Don Trollano kept them in the fight with 22 points and three rebounds. JuneMar Fajardo posted a double-double with 12 points and a game-high 14 rebounds, along with three dimes and a block.
CJ Perez and Jericho Cruz added 11 points apiece, while Juami Tiongson rounded out the Beermen’s double-digit scorers with 10.
Ginebra edged SMB 23-20 in the opening quarter, but the Beermen fought back strong in the second to take a 50-46 halftime lead. That momentum didn't last, as Ginebra responded with a commanding 25-14 third period to retake control at 71-64, then sealed the win with a 29-26 finish in the final frame.
“I’m just real proud of the guys for steadying themselves,” said head coach Tim Cone. “We figured a couple of things out. I felt we played with a really good tempo, and then RJ played tremendous down the stretch to keep them at bay.”
Game 4 is set for Wednesday, July 2, at 5:00 PM at the Mall of Asia Arena.
The Rain or Shine Elasto Painters broke through in their best-of-seven semi-finals series in the PBA Season 49 Philippine Cup, taking Game 3 in dominant fashion with a 107-86 win over TNT Tropang 5G on Sunday, June 29, at the Smart Araneta Coliseum.
Anton Asistio powered the Elasto Painters with a personal playoff-high 24 points off the bench. He also tallied six assists and a rebound in just under 29 minutes of action, going 7-of-9 from the field, 4-of-5 from three-point range, and 2-of-3 from the four-point arc.
Caelan Tiongson added 16 markers, four rebounds, one assist, and a block, while Keith Datu delivered a 13-point, 10-rebound double-double performance to go with two assists and a rejection.
Leonard Santillan contributed 12 points and eight rebounds, while Andrei Caracut chipped in 10 points, four assists, and four steals, helping Rain or Shine build early momentum and keep control through most of the game.
TNT, on the other hand, struggled without RR Pogoy, Jayson Castro, and Rey Nambatac. Calvin Oftana led the Tropa with 16 points and eight rebounds but registered a -22 plus-minus while shooting just 1-of-6 from deep. Simon Enciso and Glenn Khobuntin added 12 points each.